Business coach

What is Business coaching?

Business coaching is a transformative process designed to assist individuals leading and managing companies, departments, or teams and those working in these teams and departments, through the myriad of challenges they face. 

A seasoned business coach leverages their wealth of experience to help clients navigate complex issues and make informed decisions, fostering clarity of mind, relationships and emotional resilience.

Executive, leader, entrepreneur 

Whether you’re an executive striving for success or an entrepreneur aiming to expand your business while nurturing your team, the role of a business coach is pivotal. They provide a supportive framework for addressing both professional and personal concerns, enabling clients to thrive in multifaceted roles where they must balance strategic decision-making with interpersonal dynamics and stakeholder accountability.

Manager, consultant, employee

Working towards a goal and achieving results is not always an easy task. Resistance, conflict, confusion for example, can easily emerge. Stress, pressure, work-home balance issues can influence the output a person delivers, let alone the emotional distress these factors can induce. All these factors and more can be resolved working with an experienced business coach.

Meet Senior Business Coach Wassili

Wassili is the  business coach you have been looking for. He empowers you to unlock your full potential, helps to optimize organisational performance, and can support in cultivating a fulfilling work environment. Through personalised guidance, he can assist you in tackling pressing questions. For example:

  • How do I navigate decision-making processes effectively?
  • How can I manage criticism and adversity?
  • What strategies can I employ to address crises and setbacks?
  • Am I aligned with the company’s vision and values?
  • How can I enhance my leadership and interpersonal skills?
  • Is it possible to achieve both success and happiness?
  • How do I maintain work-life balance amidst professional demands?
  • How do I deal with stress, setback and conflict?
  • What needs to be done to speed up my learning curve.
  • How do I deal with criticism, failure, rejection?

“Having collaborated with numerous executives, managers, entrepreneurs and consultants, I bring a wealth of experience in guiding clients through diverse scenarios, from strategic planning to organisational restructuring. As a certified entrepreneur developer and leadership coach, I am committed to helping you analyse challenges, gain clarity, and chart a course toward sustainable growth and fulfilment.”

Investing in yourself

Investing in business coaching yields significant returns, empowering you to overcome obstacles, clarify your vision, and achieve your professional and personal aspirations. Ultimately you are investing in yourself!

Explore more coaching resources and success stories on my meaningful business blog, coaching blog, or book blog to learn more about the transformative power of coaching. Are you looking for the Dutch Business Coaching page, click here!

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Other types of coaching.

Examples of Business coaching

The following areas can be covered in the Executive & Business Coach program:

  • Leadership development
  • Strategy, vision and mission development
  • Managing effectively
  • Team management
  • Dealing better with pressure, stress and setbacks
  • Performance coaching
  • Dealing with emotions.
  • Better working relationships.
  • Authority issues.
  • Status issues.
  • Entrepreneur guidance.
  • Solving Management Team issues.
  • Releasing stress and emotions.
  • Supporting reorganisations.
  • Achieving professional goals …et cetera.

Senior Business coach

My expertise in business and executive coaching has been cultivated through a combination of comprehensive training and hands-on experience guiding entrepreneurs, executives, consultants and teams, as well as through establishing my own companies.

Trainer, facilitator

I underwent rigorous training as a ‘transformational entrepreneur facilitator’ at the University of Santa Cruz in California. This program equipped me with the skills necessary to facilitate transformative change within organisations and individuals. Additionally, I became a certified NLP (NLPU) Master trainer and coach in 1997, under the guidance of Robert Dilts, a renowned leadership developer and expert in areas such as vision, mission, strategy, entrepreneurship, and generative collaboration. Robert Dilts has been my mentor since 1997, shaping my approach to coaching and leadership development.

Leadership coach

In Silicon Valley, I further honed my skills as a certified leadership coach facilitator, collaborating with the ISVORDILTS group to deliver impactful coaching and consulting services. One of my notable projects involved overseeing the European reorganisation of PENTAX, where I played a pivotal role in enhancing organisational effectiveness and leadership development through all European offices.

Business and management book

Throughout my career, I’ve had the privilege of working closely with entrepreneur Ben Steenstra for seven years. Together, we chronicled our journey in the book ‘IK BEN niet alleen op de wereld’ (‘Meaningful Profit’), illustrating how my coaching and facilitation contributed to the success and growth of his business. The book received acclaim, being nominated as best business book and best management book of the year.

Meaningful Profit received national acclaim, being nominated as best business book and best management book of the year.

Professor, teacher

Sharing knowledge and expertise is integral to my professional ethos. Since 2018, I’ve been teaching ‘Meaningful Profit’ at ‘The Global School for Entrepreneurship and Innovation,’ a concept co-developed by myself and Ben Steenstra. This course explores innovative entrepreneurial models designed to create both financial success and positive impact. I also teach Leadership at Nyenrode Business University.

Individual or group meetings

Business coaching under my guidance encompasses a range of formats, including individual sessions and group meetings. From leadership development initiatives to facilitating management team meetings and guiding organisational change processes.

I am committed to helping individuals and businesses realise their full potential and achieve sustainable success.


A coaching pathway

Business coaching process starts with an intake interview to determine which goals you want to achieve. Complex issues in organisations sometimes need a clear trajectory-oriented approach. I work an average of 3 to 8 times with a client. However, sometimes the process is dynamic and can take place over a longer period of time. A more intensive long-term working relationship is a possibility.

  • The sessions last from 1 to 2.5 hours.
  • Investment: € 175.00 p / h.
  • The location is IJburg, Amsterdam. Appointments can also be on location, at companies and governments institutions for additional fee.
  • Online coaching, worldwide is a possibility via Zoom, Teams, FaceTime or Skype video connection. The results are excellent.
  • If you are looking for life coaching go to the ‘life coach’ page.
  • Do you have a questions about how to guide the company during reorganisation? Go to ‘business development‘.

Training instead of coaching?

  • Or are you looking for management guidance, a recognized coaching training? Leadership training or mentoring? Check out the business seminars page.
  • Do you want to improve collaboration? Then take the free team test. For all other questions, please get in touch.

Intake with a senior coach

Have you always wanted to discover what a senior coach can do for you? Take advantage of a one-hour intake with Wassili Zafiris for half the price!


  • Surprising new insights into your problem.
  • More clarity about what you want to achieve.
  • Movement in your situation (or relationship).
  • Feeling of direction and energy.
  • Clarity about “what now?”

Apply for an appointment now!

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    Wassili is past member of the European Nomination Committee (ENCO) of the ICF. Advising Leadership positions for the European Advisory board, RAC.

    Have a look at the other types of coaching on my Dutch pages: