AlgemeenBetekenisvol ondernemenBlogBoekPodcast

The first WorldWide Crisis YOU can do something about…

By 17 december 2019 juli 11th, 2023 No Comments

The first WorldWide Crisis YOU can do something about…

Have you ever felt desperate about some of the big issues in the world? Do you find it challenging to express what you find meaningful into concrete action? Many people wonder what they can do to help solve climate change, plastic pollution and so on. The sheer size of some of these issues can put you off. But what if changing something that seems huge, is in fact something very tangible? What if these issues are a natural part of our deepest drives? What if…this is The first WorldWide Crisis YOU can do something about…

The psychology of Meaningful Profit applied to Climate Change

Prosperity and care?

How can we have economic prosperity and take care of our environment? Why do we live with ‘one or the other’? Is there a way to have both, to live with growth and treat our environment with the respect it deserves? In order to solve the dilemma between ‘taking for our selves’ and ‘giving for something beyond ourselves’ we need to go back to nature, to our innate HUMAN NATURE’.

How to ‘have it all’

After a year of working with a marvelous team, the results are amazing! My first animation (2014)!

How does inspiration become natural? Can we connect deep human drives to deep change and sustainable change? How can we change the big issues of our time? What can we do to inspire motivation instead of desperation when we think about the environment, climate change and crisis? How does Human Nature actually work? What is the psychology behind motivation, (environmental) decision-making & communication? How do we market sustainability? How can we connect ‘meaning’ and ‘profit’? What does it mean to become a Meaningful Profit company?

What is Meaningful Profit?

Meaningful profit is the theory of the essence of human development and how this relates to economics and business development. Meaningful profit is best described as the developmental theory that integrates two essential human drives: Meaning and Performance.

It is build around 3 pillars:

  1. The psychology of meaning and performance
  2. New insights from Maslow’s hierarchy of needs
  3. The recognition of Human Nature in business

People have a natural need to live meaningful lives, we need to find, create en develop our meanings to fully live. On the other hand we need to function at our best. People do not just want to perform they want to perform at their best.

Both of these drives can be hampered: it can be difficult for us to actualize our meaning resulting in frustration and disappointment, possibly hopelessness. It can also be a challenge to perform at our best, resulting in insecurity, fear or anger.

To actualize both meaning as well as performance, employees in companies should be thought how to satisfy deficiency needs. According to Maslow a deficiency need is basically any experience that threatens our safety. Once we feel safe and secure we can get back to our sense of self and refocus on our goals. A deficiency need has a very strong Motivation that only lasts as long as the threat is active. As soon as safety is established the motivation dissipates.

Meaningful Profit at university?

In 2019 the Global School for Entrepreneurship adopted the concept of Meaningful Profit into their Bachelor and Masters programs as a third model for business startup. It is now thought next to the ‘profit’ and ‘non for profit’ business models. Wassili Zafiris has joined their faculty as professor of Social and Spiritual Entrepreneurship.

The video is sponsored by the ABN AMRO bank Dialogues House.

Also read “Noam Chomsky Explains the Best Way for Ordinary People to Make Change in the World, Even When It Seems Daunting”.

Are you inspired and do you want to know more? Contact me:

Wassili Zafiris