Life Coaching at the Biennale art fair in Athens

By 29 augustus 2013 mei 31st, 2023 No Comments

Life Coaching at the Biennale art fair in Athens

I feel proud! I have been asked, as 1 of 10 best life coaches in the world, to join in a work of art for the Biennale in Athens starting September 2013. The Biennale is the biggest contemporary art fair in Europe. In an artwork that combines coaching, art and social change 10 Life coaches will be coaching the audience with the intention to help the Greek people to overcome the hardship of the crisis in Greece. To learn more about life coaching at the Biennale art fair in Athens this check out: Athens Biennale

Isn’t that incredibly cool?!


Artist duo DASHNDEM have been commissioned to produce an exciting new art project for the 4th Athens Biennale opening at the end of September 2013. The Athens Biennale is considered as one of the most relevant contemporary art events in Europe. The 3rd Athens Biennale featured reviews, articles and interviews in over 200 periodicals, newspapers and magazines worldwide.

Coaching and taking care of ‘Self’

Their ambitious project aims to explore how life coaching has become increasingly relevant to practices of citizenship and individual survival in changing societies. 

Reaching Re-Birth will examine management and care of the ‘Self’ as a way of overcoming hardship. It will explore how ‘techniques of the self’ can aid citizens of recession hit Greece. Greece is a country where a half broken state and systems ‘which only makes things worse’ have made the ability to ‘fend-for-oneself’ imperative.


2013 has been hailed as the year of ‘Greece’s re-birth’ in the ongoing political discourse about recovery. To move beyond rhetoric to constructive action, top professional ICF coaches from around the world are being invited to employ their guidelines and strategies to aid citizens in approaching ‘re-birth’.

Multi-screen video installation

The project will culminate in a multi-screen video installation at the 4th Athens Biënnale exhibition space. Monitors will display top coach professionals as talking heads. Offering self management techniques to Greek citizens. Techniques, tips and approaches that can be of value to people living through the most severe economic depression in memory. People struggling to ‘do things differently’ and create renewal. All this whilst facing an uncertain future. Where jobs disappear, wages are drastically cut, savings evaporate, and livelihoods are destroyed.

Live coaching

Inspired? Looking for a life coach for your own ‘self’ care? Go to the coaching page and apply for an appointment. See you soon!

Wassili Zafiris

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