BookMeaningful businessPodcast

Purpose Driven Business


As a professor at the Global School for Entrepreneurship Wassili Zafiris teaches Social and Spiritual Entrepreneurship. In this podcast Dean Thomas Blekman interviews Wassili about what Meaningful Profit means as a business model.

Meaningful Profit differs from for Profit Business and non for Profit Business. For Profit and Non for Profit are the two legal business forms that have been around many years. From a business and psychological perspective the for Profit Business model is aimed at ‘taking for one’s benefit’. The non for Profit Business model is aimed at ‘giving something for the benefit of others’. These two business models are legally and business wise organized with these principles at the core.

Wassili researched intrinsic motivation as described in the twice nominated book IK BEN  niet alleen op de wereld (2011). He found that working with entrepreneurs that want their staf to have intrinsic motivation, that people can be driven by ‘taking’ something for themselves. Taking for yourself is a essential human drive and we are neurologically wired to do so for the sake of survival. At the same time we are neurologically wired to ‘give’ something beyond our own personal needs.

The for and nor for Profit business models work from either one or the other drive people have neurologically wired within them. Hence it is easy to explain that people will experience a lack of motivation and sense of purpose after a while when they work in one or the other (business) environment. Companies do everything to motivate their staff to do the job at hand but miss the most obvious and deepest intrinsic drive that is the third business model: Meaningful Profit. The Meaningful Profit business model has both intrinsic drives as a business model in itself: the need for sustainable business entails a for Profit (taking for self) as wel as a non for Profit (giving for something beyond oneself) goal. The combination of both deeply wired human needs into a business model ensures deep drive for the entrepreneur as well as its employees and a sustainable business designed for long term business as well. The Meaningful Profit business model by its nature ‘does something good for the business’ and ‘does something good for society’.

Meaningful Profit has been adopted by the Global School for Entrepreneurship as the third business model for doing business.

Meaningful Profit is developed by Wassili Zafiris and Ben Steenstra and has been described in their book IK BEN niet alleen op de wereld.