IK BEN niet alleen op de wereld (Meaningful Profit)

In 2005 Ben Steenstra (owner of one of the biggest advertising companies in the Netherlands) began, with the help of coach Wassili Zafiris, a quest in search of himself and changed from being ‘advertisement scum’ into a meaningful entrepreneur.

Outspoken and compelling Ben describes the process of his transformation, the resistance he encounters, the blunders he makes, the successes he achieves, the provocative coaching sessions and confrontations with himself and his staff. Wassili introduces Ben to the psychology of Meaningful Performance and inspires Ben to implement this knowledge in his company. They work closely together to create the worlds first Meaningful Profit company bases on, what today is called, Agile en Leanprinciples. The combined practical and psychological approach make of  “Meaningful Profit” a particularly good readable book on entrepreneurship and personal development in a time of crisis. Note: at this moment “Meaningful Profit” is only available in Dutch and is in the proces of translation.